Whether they please, intrigue, or even disturb us, we cannot ignore odors in our surroundings. Scents that emanate are immediate sources of first impressions: from the potential taste of a dish to the state of well-being appreciated when entering a room and, of course, the attraction felt for a person we meet.

Sniffing the fragrance of a new shower gel or body cream before we buy it, or smelling a flower we pick, is often a reflex, and the effect it provokes on our senses will be a determining factor for our purchase. Indeed, one would steer clear from an awful-smelling flower, however beautiful it may be, nor would one apply a smelly bath gel or cream, even though it claims to be effective.

Despite being underestimated and hidden in the depths of our primary instincts, the sense of smell plays a preponderant role in our lives. As it is the most subtle of the senses, it is crucial that our perfumers master the skills necessary to create the olfactory environment you desire.